Today we start talking about the importance of the content for a good off page optimization.
- I 'm attractive for linking from the outside. I
make sure my sites content when I separate the domain (blog.reisen.de /
shop.reisen.de). We can also use HTML (canonical tag) for explain which one of our contents it´s the most important.
The relevant site shall have the mark "rel = canoncial" in the html or webmaster tool.
- With a Spider Simulator (WooRank, page report, webconf, website analysis) I can check how Google interprets my site . Google assigns specific areas of text attributes , type and importance to . Google analyzes the names of the links , the anchor text, the content. Unnatural links (anchor : backpack - travel - chile / I was on a great backpacking trip in Chile...) are punished, as well as duplicate content.
- Google finds the source of unique content, it means we should avoid the copy of content. High quality backlinks must be relevant topics . Page content and page titles must match the search query. Immerse keyword unnatural frequently, the inferior content is (will be registered as spam).
- Bad content achieves a short residence time (time on page / time on site ), and a high bounce rate ( bounce rate ) - both push me in the PageRank very quickly to the rear. Google observes the user experience, considered the crosslinking density , the content is different in terms of their relevance and recognizes mention contexts.
- Sistrix (free : smart.sistrix.com) gives me a good overview of my current ranking , other competitors, inbound links , the linked domains and hosts , etc.
- The visibility index indicates how I am present in the network. My keywords are weighted according to position and search volume and the weighted values sum to my visibility index.
- External links to make purchases ; of course they are only useful if the contents fit . A regular backlink check (backlinktest.com, validator.w3.org, linkresearchtools.com) shows me that all the links are still clean.
--> using natural link setting
--> also separate the content in thematic pages link setting
--> links from different IP addresses and different partners as many links
--> avoid too many affiliate links, because this can make your page weak
Criteria for partner selection (also in relationship with affiliate marketing)
--> pagerank
--> indexed pages
--> third-party sites to evaluate: Alexa
--> anchor text should be natural and not to link trade point (not too often the same keywords)
--> keyword should be in the vicinity of the links
--> unique content
--> quality backlinks
--> not keyword spam (natural density)
Parameters for the evaluation of the partner
-->pageRank
-->alexaRank
--> visibility Index
-->authority in the network
-->quality: onpage analysis; Quantity of links, link popularity, domain popularity , IP popularity; Trust flow (residence time , etc.), Citiation flow (number of links, where do the links and attributes: Dofollow, notfollow, side wide link, image links, text links)
--> status indixierter pages ; Identify themes relevant
Link types
--> FollowLink
--> Nofollowlink ( Quantity is counted , but not strength is given ) 2/3 rule
--> Side WideLink
--> Post Link
Some programs for make a free SEO Analysis:
- Panda (Quality of the site is measured by the content)
- Penguin (It shows me where are the links, because the webspam should be avoided)
-->Link Exchange in a circle does not make sense, because it is mutually canceled.
--> more info about Backlinks here
More info in spanish:
Factores de Ranking
Factores de Código
More info in english: http://moz.com/beginners-guide-to-seo
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