Day 8: SEO (Search engine optimization)

Today we start with SEO (Search engine optimization), it means, how can we improve our website and help to get good results in the search. 
The Google crawler crawls all sites to their content filter out / interpret etc.. Doing so, he looks into the HTML code of the website. Basically, there are two major sections:

     Head: Contains invisible for user components, but which are evaluated by the crawler. There is for example the keywords meta tag, which is, however, now no longer respected by the Google crawler (from other search engines, but will).
     Body: The visible for users of the website. If, of course, also searches the Google crawlers.

To get an idea of how a crawler sees a Web page, a look at a spider simulator, for example http://www.webconfs.com/search-engine-spider-simulator.php:

It is weighted / analyzed:

1. Order (What is at the beginning, which at the end?) 
2. Density (What are words like often called?) --> (Density beetween 3 and 6 it´s ok and more it´s shit)   
3. What is in a title tag? 
4. What is in the URL? What in the subdomain / folder name?

SEOQuake can provide a density analysis any public page:

seoquake, download it now here

Page structure: Keyword relative optimize (Short-, mid-, long tail)
 
Basically, the shorter the URL, the better!
Domain Name (Brand or Keyword): www.suedamerika-reisen.de

     About Category: Chile Travel
         Sports Travel Chile
         Backpacking Chile
         ...
     About Category: Argentina Travel
         Sports Travel Argentina
         Backpacking Argentina

Important: info in the "header, subtitle" --> we have to give a name always, then we can have more chance to be in the search.

 

 

--> Black Hat SEO: they use any method available to provide visibility and location to web site or page you want to promote. No media interest or ethics, only the quick result. What is sought is to appear in search engines, not quality content. They do this in several ways: creating content with or without links to the target page group dummy pages. Blog Spam, when the methodology is used to send spam links to any blog that accepts into its configuration posting links. Scraping, which is in short content plagiarizing a popular search engine and paste in the web site itself. Parasite Hosting, which is hosting a Web site on the server of someone else illegally and without their consent. As more complex programming techniques.

--> White Hat SEO: briefly using real information. Intelligently take advantage of search engines, giving them the information they need and seek to locate the page in question. All this using real data, and there has to be content and verifiable by Google or another search engine proceeds to qualitatively enrich the content of the network. It is ethical optimization.

--> Grey Hat SEO: this is the grey zone, it means is a mix also behind. (you find this in shops, example zalando).

Seitenreport, here we can find an scan with all the diagnosis from a website, for example: problems with the programming.

 Seitenreport, come here now!

 Another tool,Woorank! come here now

We can also improve our pictures in our website, for example, give a name with content, so then we have more chance in the search:

We suppost not to use the _, because google doesnt understand it. we can write for example: kuba-reise-trekking and not kuba_reise_trekking.

We can also improve the labels, the idea is to write always 1 or 2, because then it´s more relevant for google.

example from labels

Categories, this is good for the user and also makes that our intern links get stronger:

 

example from zalando