Day 5: Email Marketing

Today we talk about Email Marketing, which is very important for get information about audience and the sales results.

Which types of Email Marketing do we have?

- Regular campaigns
- Autoanswer
- RSS campaigns (automatic email delivery of new blog posts or Mailchimp )
- Follow-up campaigns
- Standalone Newsletter
- Partner Newsletter

Terms of Use

It means before you send an email you should check the local legal situation with your list of emails.

• Double-Opt -in: procedure is compulsory in Germany 
• Opt- out procedure is compulsory in Germany
•  E -mail address must be the only required field
• Written permission required - only the e- mail address is not sufficient

Factors for Successful Email Marketing

• Good E -mail Subject 
• No spam content ( no excessive use of special characters)
• no personal contact with the subject
• six to ten words in the subject line to open the most frequently
• Make Mobile version available
• Vouchers and Coupons can be the opening rate rise
• Content is becoming increasingly important
• arouse curiosity
• Extra Landing Page
• Conduct competitions
• Gift / discount as a "reward" for the newsletter subscription ( Squeeze Page ) 
• Subscribe to the newsletter on the website as a widget to integrate (possibly following)

Personalization of the emails

• Personal address in the e- mail 
• Segmentation by customer interest - relevant only for the interest newsletters are sent to the customer

Blacklists -->ServerIP or domain listed here , ends the e -mail in spam

Whitelist -->here you can buy


Hard bounce: it means when you have a E -mail wrong
Softbounce: it means when you have the mailbox full
Mergetags:it means when you personalize the newsletter example: * | FNAME | *
 
Newsletter subscription at World Press entries (eg cleat ): http://hybrid-connect.com/
Here you can buy your own Lay ad.

 Limango--> how can look like your layer ad

Invitation to share, to get a free product : wpsharely.com
Plugin for wordpress, it locks the content on the webpage until you subscribe to a newsletter or share the content on facebook or stuff like that.
 

 
Re - presentation , link, preview, construction , etc. check : litmus.com
Irated : The most relevant for the User Product is settled in the next newsletter above : mailworx.info / en / whitepapers / Irated
 
Create Newsletter: mailchimp.com

1. Creating a list : (list name , return address , Why are the recipients on the list , etc.)  
2. Recipient Import (Various factors as name , language, address, etc. can be labeled accordingly. Opt -in form and choose Install html text on the blog. 
3. And now the finally! we can create a campaign:

• select campaign type 
• select Recipients List
• may choose segmentation
• Define campaign name
• define subject
• select Personalisation
• select Tracking
• connect any Google Analytics
• possibly tying social media

 Select template-->To make changes / layout adapt to their own CI

You can Test your newsletter using this tool: emailtooltester.

EXTRAS: