Day 11: Construction of Links

Today we are talking about the importance of the links. The companies should take a look and make a review to the old links and also pay attention to the new ones.
why? because this can help to the user to find the correct product and also make the category stronger.

--> Remove Bad Links: first directly by addressing the link translator or do it with a disavow tool.
--> Build good links:

• relevant content
• relevant company
• direct contact
• organic link
• additional services such as email, social media

More info here, chapter 7

also this video is pretty nice: