When we talk about our company, we have to think some important points:
- It must be clear what we are writing
- The customer must be the focus, not the company (remember the Cluetrain Manifiesto)
- Purpose ( what we do )
- Identity ( who we are )
- Foundation ( what we believe )
- Objectives ( what we want )
- Action ( what we do where / how why )
All our actions can be improve, or optimized, for example:
- Engagement (comments, jumps , length of stay )
- Leads (contacts via form , e- mail, telephone, on-site)
- Branding ( number of visitors , traffic, mentions )
- Sales ( Orders , Sales)
When we make our corporative Blog:
- We should use our corpoative Blog for be more close to our customers, create a dialog and relationship. hear their opinion.
- People want to follow people, not brands (corporate transparency)
- Invent a living history around the mark , best : the brand is the stage for the customers themselves
- Images, text, graphics, video, the art of storytelling , the correct approach is crucial if clicked , bought, geliked , is believed
- Needs-based content from the beginning ( customer monitoring ) surveys
- Up to date , post continuously
What a successful blog needs:
- Always up to date: create your own content , also should communicate a concept
- Find Target group: social media planner
- Optimize HTML: images with description provided , fill in the <head> metadata ( title, description) , create concise URL , Sitemap
- Use a few keywords of the target group often set date links , sprinkle the posts on the social web
- Enumerations , lists, to-do instructions
- Set comment function sharing buttons
- Show thematically related advertising
Find bloggers for themselves:
- The potential have to raise awareness for our topic
- Have honor , can not be bought , it must be a benefit for their own concern in it be
- Use Search Bar : tumblr Searchbar , Google Blog Searchbar , Google Trends , #
- See "Track Back" / " Pinback " our Reposter
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