Day 4: Affiliate Marketing in the Google Ranking / Google Adsense

Affiliate Marketing in the Google Ranking.


So my friends, today we are talking about the factors in the affiliate marketing, which exercising a positive and negative impact on the Google ranking. 

The first thing is the wrong operation: it happend very offen that we have a wrong classification of the content and there´s no value for the user, it means there´s a lot of webpages with the same content and we cannot see a real difference between them.


Which should be our approach?:

1. If we have an affiliate content, this should only make up a small part of the page (to our own content , such as recommendations, comments, ratings supplement).
2. We should create a value, but the question is, how we do this? first you must select the correct target group and then create a content with value (make a difference). 
3. If you already know the step 1 and 2, then you can get a higher ranking because if you have a current and relevant content, that will increase your ranking.

 What happend with the direct networks?

In this case the Affiliates are handle directly by the Merchant, here we see for example: Amazon Affiliate.

Some important points:

1. Here you don´t have set-up cost for the merchant
2. also you don´t have commission cost for the merchant
3. There´s a big effort in the generation of affiliates
4. We see an individual care for the affiliates
5. There´s also a flexibility in the commission award

Which factors do we have in our choice of direct networks?

1. first we have to think about the strategy and the theme of the program
2. the target group must fit
3. remuneration model
4. amount of commision

Tracking points


 We have to check that commissions are not paid multiple times (to different affiliates) . Therefore, we use tracking points (with affiliate software):

1. First Cookie Wins: The affiliate who has made the first commercial contact, receives the commission.
2. Last Cookie Wins: The affiliate who has made a recent expose advertising, receives the commission.
3. Priority: The performance of different advertising affiliates is weighted differently.
4. Customer Journey: All the affiliates who are participating in buying receive a share.

Affiliate Software

Here we have seveal examples: ShareIT , affiliate to date , Quality Click , Post Affiliate Pro, Clickbank.

When we work with such a software, we have to know for example: in which languagge will this operate, if the commission is automaticly adjust or if they are also nestable and if we can find reports there.

How to build an affiliate program with such a software?, let´s see what Ralf Schmitz said:

Google AdSense

This a display program of Google. 

 

  
How does it works?

this program is used to advertise on websites. An algorithm ensures that the switched Advertising on the topic / content of the website fits.

• In order to evaluate the effectiveness of switched advertising, Adsense offers a variety of data and statistics. In order to participate in Adsense, my website must be approved. Google makes in this manner for minimum quality standards. 
• In the circuit of advertising, there are several optimization criteria that are taken into account: format, niche, number, placement, content of the website, traffic, etc
• We have a CPC remuneration 
• There´s also Text Ads & Display Ads & mixed form (here we cannot say which one is more succesfull, it´s like try and error)
• Advertisements are automatically adapted to the content (in this case we are talking about travel)  
• Advertisements are adapted to the visitors 
• Google Analytics integration possible

Disadvantage of the program: Merchants and affiliates can not be individually selected and approved.


Guidelines:
 
• no counterfeit products
• No own clicks
• No pornographic content
• no pages that infringe copyright
• Incentives are not allowed to generate clicks
 AdSense Direct (previously only in the U.S.) allows direct advertising deals between advertisers and publishers negotiat.