Proper keyword selection is one of the most important activities that must be performed to position a web page in search engines . There are basically two types of keywords: the short tail keywords and long tail keywords .
This time we'll talk about the long tail keywords and their importance for the optimization of a website. The long tail keywords are keywords with less competition in the market and are almost always composed of 3 or more words.
For example , the keyword " graphic design " is not a long tail keyword, keyword instead " graphic design for small business " if it is a long tail keyword . When you compare these two keywords , " graphic design " has 50 times more competitive the keyword " graphic design for small businesses "
Such keywords are quite specific and much less attract web traffic to a site, but they tend to attract much more traffic and generate higher quality conversions. Why? Because people come and find a specific solution to their problem which they are looking .
Another advantage with the long tail keywords is that they can be used in a better way in Google Adwords campaigns . These keywords are less " costly " than more general keywords because of the level of competition, so we can use a large number of long tail keywords in our campaigns and receive a large number of visitors at a cost quite accessible .
In conclusion, we can realize that an excellent strategy is to use long tail keywords or long tail keywords for positioning and optimizing a web page , as well as improve the performance of a bell of Google Adwords traffic and generate far more segmented.
SEA - Standard - Keyword-targeted text ads
The setting options for keyword targeted text ads are identical to those in the dynamic text display in many cases (Look info Day 6):
Campaign level
When we are choosing keywords , the keyword options are particularly important:
• If the display appear only when exactly this word order is entered?
• Are synonyms?
• Is the order matter?
• If you want to exclude items?
mor info here: https://support.google.com/adwords/answer/2497836
And also this video is quite funny... i mean, for dummies like me :-)
https://www.youtube.com/watch?v=gzI1fcQVUno
and also this keyword planner tutorial is really nice:
https://www.youtube.com/watch?v=-3JGmwMmsVk
Ad group levels
-->Identical to the dynamic text display.
Display level
In contrast to the dynamic text display can be here now in addition to the lines of text, the heading of the display can be set:
• headline set
• Specify 2 lines of text
• Set Display URL
• Destination URL set (for tracking)
Keyword research
For a keyword -based text display the Keyword research is of course particularly important. The keyword Planner by Google helps .
It strikes keywords above related keywords and also proposes even before bids to be placed at appropriate keywords . It is even possible bids to "test " to see which command should generate what number of clicks.
Which are the advantages and disadvantages of "weitgehend passend" "passende Wortgruppe" "genau passend" and "ausschließend"
In highly competitive keywords ads are obviously more expensive - if you can not afford it / want, it is recommended to focus on niches and specific keywords. Here, too, can help in researching the keyword Planner.
It´s important to optimize the web page and that things like this dont happend, #fail!
Tools:
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