Mein Rucksack und die Welt: Day 6: Google Adwords

Hello my friends, finally Friday!!!!!!

Today we talk about Google Adwords and i feel very excited !!! :-)

First step! know how the SEA look like.

display portions (yellow)
organic search results (blue)
The red thing is part of SEO (i think we will talk about it later)

How this results come?

--> The display group appear,because a provider has commanded directly on a keyword search, it means the companies pay for this advertising.

-->The organic search returns results based on the SEO of the websites.

How it works then?

For example:

     Campaign: South America Travel
         Ad group 1: Chile
             Display 1: Chile Travel San Pedro de Atacama
             Display 2: Chile Travel discover with personal guide
         Ad Group 2: Peru
             Display 3: Peru Travel Machu Pichu
         Ad Group 3: Brazil
             Indicator 4: Travel to Brazil Buzios
             Display 5: Brazil Travel in the Amazonas

Make an Account:
It is recommended to create at the campaign different levels, it means we can segmentat the campaign in different targets, languagges, etc. This help us to control the budget and measure the results.

How we do a Campaign? Where should I start?:

First we have a several options:

Only search network (Google Search) Here you can select one of this 4 options:

Standard - Keyword-targeted text ads (you can also use keyword planner)
All functions - Standard + more features
PLA ( Product Listing Advertisement ) - product listing ads
Dynamic Searchads- based on the website content

Display Network ( banner advertising)
Shopp Bung ginger (about Merchant Center)
Video
Mix: Search and Display Network

Dinamic search ads control --> WE GO ON DEEP; THIS IS GETTING HARD GUYS!!

How can we control the campaign?

"Google search network " - referring other Google search services with a (maps,etc.)
Ads can no longer be controlled by device types.
Display can be controlled by Location: Radius relation, country, city, region or district -related (user has located there to see the display)

Other options:

users include also looking for the target region. Also, the exclusion of areas is possible.
display can be control by languagge.

Bidding strategy:

Manual (only for very experienced users recommended)
Automatic distribution within one month (recommended for beginners)

Budget per day on the campaign side (for example from monday until friday) (it depends about the price)
Scheduling (individually or for all days and times , control makes sense because the rating decreases in low click-through rates )(Include close variants or not ).
Keyword match: it means you can choose to have the ad displayed only when exactly that keyword is entered or when similar keywords are entered
Tracking URLs

Ads group level

1 Here you have to specify a name for your group of ads and then design your ads.
2 Extensions:

Site expansion (Indicate the location in the search results)
Call extension (phone number in the search result, particularly important for mobile users, includes scheduling, tracking and conversion rate monitoring, and has implications for the rating)
App erweiterung (integration of mobile apps)

         Assessment Enlargement (insertion of reviews, minimum number of reviews, at least 3.5 stars)
         (Specify precisely how the dynamic circuit works) Automatic alignment
         Site Links: Related Links below the ads that run on specific subsites (Optional with its own description, the so-called "large site links" (highlighted in green in the picture), but only with brand Search displayed)